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source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">UF</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://cidades.sei.sp.gov.br/vocab/skos/8711</sourceTerm>      <targetTerm vocabIdentifier="https://cidades.sei.sp.gov.br/vocab/skos/8782">Produção de campanhas publicitárias</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">UF</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://cidades.sei.sp.gov.br/vocab/skos/8711</sourceTerm>      <targetTerm vocabIdentifier="https://cidades.sei.sp.gov.br/vocab/skos/8783">Relatórios de atividades de publicidade</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">UF</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://cidades.sei.sp.gov.br/vocab/skos/8711</sourceTerm>      <targetTerm vocabIdentifier="https://cidades.sei.sp.gov.br/vocab/skos/8784">Registro 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vocabIdentifier="https://cidades.sei.sp.gov.br/vocab/skos/8787">Análise de dados de mídia</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">UF</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://cidades.sei.sp.gov.br/vocab/skos/8711</sourceTerm>      <targetTerm vocabIdentifier="https://cidades.sei.sp.gov.br/vocab/skos/8788">Coordenação de comunicação institucional</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">UF</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://cidades.sei.sp.gov.br/vocab/skos/8711</sourceTerm>      <targetTerm vocabIdentifier="https://cidades.sei.sp.gov.br/vocab/skos/8789">Criação de estratégias promocionais</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">UF</relationshipType>  </relationship>  <relationship>      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de estratégias de comunicação</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">UF</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://cidades.sei.sp.gov.br/vocab/skos/8711</sourceTerm>      <targetTerm vocabIdentifier="https://cidades.sei.sp.gov.br/vocab/skos/8796">Monitoramento de resultados promocionais</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">UF</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://cidades.sei.sp.gov.br/vocab/skos/8711</sourceTerm>      <targetTerm vocabIdentifier="https://cidades.sei.sp.gov.br/vocab/skos/8797">Planejamento de campanhas digitais</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">UF</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://cidades.sei.sp.gov.br/vocab/skos/8711</sourceTerm>      <targetTerm 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source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">UF</relationshipType>  </relationship></vdex>